Instructions निर्देश
“CHAI 101”
(Also see video & FAQ below)
SERVE HOT गर्म परोसेंगे
Good
Microwave: Mix ½ cup of CharlieJoe Chai concentrate with ½ cup of rich and creamy milk in a microwave-safe mug.* We recommend unsweetened oat milk. Heat on high for 60–90 seconds. We call this method "Chai on the fly."
*In India, water buffalo milk is traditionally used in masala chai because a more rich milk contrasts best with the sharp flavors of the spices. Try Oatly Full-Fat Oat milk, or Grass-fed Organic Whole Milk to mimic this.
>ProMove: Add a splash of Half-n-Half.
Better
Steam: If you have a cappuccino machine with frothing wand, or an electric frother that heats, try steaming/frothing ½ cup CJC concentrate together with ½ cup of your favorite rich and creamy milk*, creating a delicious chai latte. Your target temperature is 130-150°F. Depending on the machine, it should take 2 minutes. 🇮🇹 Make it a Godfather (Dirty Chai):
Add a freshly made 1oz. A Single shot of espresso. #fugetaboutit
Best
Stovetop: (See video below) This is how they make chai on the street corners in India – and when you try, you will see why! Warm up ½ cup of CJC concentrate in a small saucepan over medium heat for about 90 seconds. Then, as it begins to steam, add ½ cup of your favorite rich and creamy milk* and bring to a rising boil two times (this process is also called the "decoction" method). This causes the milk to caramelize and bond with the spices. Step-by-Step Instructions:
1. HEAT CONCENTRATE: In a small saucepan/pot (preferably spouted), warm up ½ cup CJC concentrate by itself over medium heat for about 90 seconds until concentrate begins to steam (do NOT boil). Give the warming concentrate a few swirls/stirs with a whisk.
2. ADD MILK: Pour ½ cup of your favorite rich and creamy milk* into the pot with the concentrate. >ProMove: Add a splash of Half-n-half to the mix, which gives chai an even smoother texture. If using plant-based milk, sometimes the heat can cause separation – the half-n-half helps hold everything together and support the bold spices.
3. TINY BUBBLES: In about 90 seconds, micro-bubbles will appear around the perimeter of the chai. That's your cue to give the mixture a few more swirls/stirs so that the heat from the pot's walls can be distributed throughout.
4. FIRST BOIL: In about 90 seconds, the chai will begin boiling and rising. Remove from heat and stir for about 5 seconds. >ProMove: Let the boiling chai increase almost to overflow before reducing heat and stirring. (No worries if you spill, you will master this in time!)
5. SECOND BOIL: Return to medium heat; in about 60 seconds, the chai will begin boiling and rising again. You're almost there! Now, remove from heat and give the chai a final stir.
6. POUR & SERVE: Pour chai into small glasses or mugs and enjoy!
>ProMove: Before serving, the chaiwallahs of India aerate the chai by pouring back and forth between two vessels for about 30 seconds. This process cools down the chai and gives it a smoother, silkier texture and creating a foamy head! This is also known as “pulling” the chai.
7. COOKIES: Traditionally, chai is served with simple little tea biscuits/cookies (especially good with shortbread). So good!
*Rich and creamy milk works best to handle the strength of spices. Try: Oatly Full-Fat Oat milk, Chobani Extra Creamy, or Grass-fed Organic Whole Milk
>ProMove: Add a splash of Half-n-Half.
SERVE COLD ठंडा परोसेंगे
Chilled
Fill your glass with ½ cup of CharlieJoe Chai concentrate and top with ½ cup of your favorite full-bodied milk*. You're good to go! We call this method "Jenny-style."
Iced
Fill your glass with a handful of ice cubes, top with ½ cup CharlieJoe Chai concentrate and ½ cup of your favorite full-bodied milk.* >ProMove: Pour iced chai between two glasses to thoroughly mix, then serve with a straw. A cocktail shaker works great, too. Also, try adding a splash of half-n-half.
Blended
Blended CharlieJoe Chai Recipe
Ingredients:
½ cup CharlieJoe Chai concentrate
½ cup of your favorite rich and creamy milk (we like Oatly Full-Fat Oat milk)
One teaspoon vanilla powder (or one tablespoon vanilla extract)
⅛ teaspoon Xanthan Gum (prevents drink from separating)
One pinch of kosher salt
>ProMove: Add a splash of half-n-half or coconut crème
One heaping cup of ice (10 ice cubes)
Directions:
1. In the order listed above, add ingredients to your high-powered blender.
2. Blend at the highest speed for 30 seconds.
3. Serve in a tall glass with a smoothie straw. >ProMove: Top it off with some whipped crème, and BAM! You just made yourself a "Frappu-CHAI-no! "
Make it a Godfather: Before blending, add a 1oz. A single shot of espresso. #perfetto
How are you, CharlieJoe? We'd love to hear about your chai creations and puns!
Tag us on social media for special giveaways and swag. #charliejoechai
*Rich and creamy milk works best to handle the strength of spices.
Try: Oatly Full-Fat Oat milk, Chobani Extra Creamy, or Grass-fed Organic Whole Milk
>ProMove: Add a splash of Half-n-Half.