WHO WE ARE
CharlieJoe Chai, a beverage company based in Firestone, Colorado...
IS NOW BEING SERVED IN OVER 300 SHOPS ACROSS 37 STATES!
Our chai journey began over 20 years ago when Charles J. Ciepiel, also known as “CharlieJoe,” traveled to India to work with an orphanage. There, he learned the secrets of master chai makers called, “Chai Wallahs.”
The best part is we're now helping that orphanage and we've raised over $190,000 to rescue 128 children from the horrors of human trafficking. #ThisChaiSavesLives
CJC is made by brewing what we call, “The 8 Wonders of the Spice World,” with real Assam Tea, creating a unique flavor experience.
CharlieJoe Chai recently won Best Product at CoffeeFest NYC 2025.
Customers tell us they make special trips to our outlets just to get a CharlieJoe Chai.
WE PROMISE...
Market Performance
CJC drives growth in the chai category
What growth with CJC can mean for you
Growth will generate sales with higher margins, satisfied customers, and happy coffee shop owners!
CASE STUDY:
- $5.00 = Average chai drink selling price
- $1.20 = Cost estimate (16oz. hot/cold chai + milk/alternative)
- $3.80 = Gross margin per chai drink