THE OFFER
चार्ली जो के बारे में
Wholesale savings
Quality
Twenty years in the making.
This isn’t pantry-shelf chai. Every batch starts with single-origin Assam black tea and our signature 8 Wonders of The Spice World — the blend we’ve spent two decades dialing in. Rich, balanced, and endlessly drinkable, it’s the kind of cup a customer notices on the first sip and comes back for on the second. Vegan, gluten-free, non-GMO, and Kosher, so it fits almost any menu.
Ease of Use
Pour. Mix. Serve.
It’s a concentrate, not a project. Mix equal parts with whatever milk your bar already runs — oat is a favorite — and you’ve got a consistent cup every time. No steeping, no guesswork. A new hire can master it on day one, and your line keeps moving through the morning rush. Less training, less waste, more drinks out the window.
Menu Versatility
One jug. A whole section of the menu.
Hot chai, iced chai, dirty chai, lattes, seasonal specials — even a kick of spice in your dirty sodas. Four concentrates (Original, Vanilla Bee, Spicy, and Unsweetened) open up an entire lineup of signature drinks without crowding your back room. Add it, riff on it, make it yours.
mission/story
This chai saves lives. Literally.
CharlieJoe Chai exists to fight child trafficking. Through our work with Life for the Innocent, every purchase helps prevent, rescue, and restore children in India — so when you put us on your shelf, that mission goes on your counter too. It’s a story your customers want to be part of, and a reason to choose your shop over the one down the street. Big taste. Big impact.